https://pitotgroup.com/ Press releases and editorial articles from Pitot Group. en-gb Mon, 12 Oct 2026 00:01:00 +0100 https://pitotgroup.com/press/pitot-index-launch-q3-2026/ https://pitotgroup.com/press/pitot-index-launch-q3-2026/ Mon, 12 Oct 2026 00:01:00 +0100 Press release Press release, 12 October 2026: the Pitot Index® puts 13 Q3 2026 industry reports and Pulse AI brand health-checks on sale at pitotindex.com. Weekly scores remain free to read. https://pitotgroup.com/editorial/from-snapshot-to-baseline/ https://pitotgroup.com/editorial/from-snapshot-to-baseline/ Fri, 09 Oct 2026 00:00:00 +0100 Editorial One Index week, Pulse or Audit is a snapshot. A baseline comes from repeating the same standardised measurement — in the Index top ten or outside it. https://pitotgroup.com/editorial/does-ai-rate-the-same-brand-differently-in-different-industries/ https://pitotgroup.com/editorial/does-ai-rate-the-same-brand-differently-in-different-industries/ Fri, 09 Oct 2026 00:00:00 +0100 Editorial Pitot Index 2026-W41: Mercedes-Benz scores 80.1 in Luxury Automotive and 66.0 in EV Automotive. What one brand's readings across industries show, and don't. https://pitotgroup.com/editorial/how-is-ai-brand-perception-measured/ https://pitotgroup.com/editorial/how-is-ai-brand-perception-measured/ Fri, 09 Oct 2026 00:00:00 +0100 Editorial Two approaches: monitoring what appears in AI answers, and one standardised test for every brand. What each measures, and what controlled scores can't tell you. https://pitotgroup.com/editorial/what-is-ai-brand-perception/ https://pitotgroup.com/editorial/what-is-ai-brand-perception/ Fri, 09 Oct 2026 00:00:00 +0100 Editorial AI brand perception is how AI systems name, describe, rate and recommend a brand. What it is made of, how it differs from visibility, and why it moves.