Measure
We read what AI says about you. Where you rank, where you're recommended, where you're misread or invisible — scored, and tracked over time.
Explore Measure →Where signals become direction
Marketing has changed, forever.
The first thing that meets your customer isn’t your brand — it’s a machine’s version of it. An average of everything ever said about you, handed over as fact.
You didn’t write it.
You can’t see it.
It’s the only version most people will ever read.
The way the world discovers you is changing.
Advise
Senior counsel on what must change before execution begins — strategy and capability for a market that machines now mediate.
Explore Advise →Build
The systems that hold a brand together. Intelligence and consistency, engineered into the tools you use every day.
Explore Build →
Signals shape perception.
Every query to a large language model returns a version of your brand. ARES-C operates as a continuous surveillance layer across ten frontier AI systems — the readout each query returns is captured, compared, and sealed in an immutable virtual black box: the flight recorder of your brand’s machine record.
10Frontier AI Systems
24 / 7Continuous Surveillance
13Premium Sectors
130+Brands Tracked
The instrument we named the firm after.
At 40,000 feet over open ocean, the air is invisible — yet it is all that holds you up.
A pitot tube is a simple device that measures the velocity of a flowing fluid.
Without an instrument reading the conditions outside the cockpit, you are flying blind. The intelligence our instruments return — and the tools we build on it — are how a brand navigates the new era of AI‑mediated marketing.
Pitot Group · Founding Principle
Intelligence before execution.
Pitot is a strategy and intelligence firm for premium categories where precision is baseline. Measurement is where the work begins — around it sit marketing-strategy advisory, executive training and bespoke platform engineering, carried by a network of senior professionals with decades across marketing, digitalisation and brand management. We measure. We interpret. We advise. We build.
A
Founded by Andrea Maticevic. Twenty years at the intersection of premium brands, motorsport and communications — with work across Ferrari, McLaren and OCTO Telematics.