Measure
We read what AI says about you — where you rank, where you're misread or invisible. Ranked weekly by the Pitot Index®, checked by Pulse, examined in depth by an Audit.
Explore MeasureYou think AI is still a distant problem? Think again.
The number of people using AI every week in 2026 is estimated at 1.4 billion — one for every passenger car on the planet.
The way the world discovers your
brand
is changing.
And the new version of your brand is not what you thought.
You didn’t write it.
You can’t see it.
It’s the only version most people will ever read.
The navigation solutionNew tools, new paradigm
Advise
Senior counsel on what must change before execution begins — strategy and capability for a market that machines now mediate.
Explore AdviseBuild
The systems that hold a brand together. Intelligence and consistency, engineered into the tools you use every day.
Explore BuildWhat we measure
An AI learns from what the world has written.
That leaves it with an opinion of every brand it knows.
TrainingWhat the AI has read
AI model
AI opinionWhat it has learned about each brand
Some AIs also look things up online
Then someone asks it what to buy.
A buyer’s question
The AI
Which one
should I buy?
should I buy?
It answers with a few names. The buyer picks one.
Answers
Here are three good options:
- Brand A1 mention
- Brand B1 mention
- Brand C1 mention
AI visibility tools track hereMentions · Citations · Share of voice
Outcome
Brand Ais chosen
Some tools track what shows up in the answers.
Pitot Index® gives nine AI systems the same test, every week.
The ARES-C test
The same AI
The same questions, every week.
No brand is named.
No brand is named.
Rating
Pitot Index® rates hereThe AI’s opinion, shown by one standardised test
Some tools track what shows up in the answers.
Pitot Index® rates the AI’s opinion with one standardised test, every week.
Slowly: what gets written online can reach the next AI versions
The AI-mediated world, published as an index. Not a human opinion, but the cold machine perspective.
There is no right or wrong. This is how machines score brands across the world. A global view, influenced by machine training cultural bias, current news flows, and the corpus of all the opinions available online.
Pitot Index, the AI Brand Rating Baseline. Our AI brand rating platform applies the ARES-C framework every week across nine pinned AI models and fourteen sectors, and publishes the ratings as sector reports and live dashboards.
Signals shape perception.
Every query to a large language model returns a version of your brand. ARES-C reads nine pinned AI models across three spheres, in one cycle every week — the readout each query returns is captured, compared and kept in a dated, versioned record: the flight recorder of your brand’s machine record. We check model versions every cycle and log any change we find, with the date we found it.
9Pinned AI Models
WeeklyCycles
14Premium Sectors
140+Brands Tracked
The instrument we named the company after.
At 40,000 feet over open ocean, the air is invisible — yet it is all that holds you up.
A pitot tube is a simple device that measures the velocity of a flowing fluid.
Without an instrument reading the conditions outside the cockpit, you are flying blind. The intelligence our instruments return — and the tools we build on it — are how a brand navigates the new era of AI‑mediated marketing.
Pitot Group · Founding Principle
Intelligence before execution.
Pitot is a strategic marketing and artificial intelligence company for categories where precision is baseline. Its proprietary systems come first — ARES-C, the Pitot Index and Meridian — and around them sit marketing strategy, executive training and bespoke platform engineering, carried by senior professionals with decades across marketing, digitalisation and brand management. We measure. We interpret. We advise. We build.
A
Founded by Andrea Maticevic. Twenty years at the intersection of premium brands, motorsport and communications — with work across Ferrari, McLaren and OCTO Telematics.