Measure
Where AI puts your brand — now, before, and next.
Pitot Group measures how artificial intelligence understands, ranks and recommends your brand — across every major model — and tells you what to change before it costs you the sale. We read what the major AI systems say about you, score it against a fixed instrument, and track how it moves — so the way machines represent you stops being a blind spot and becomes something you can manage.
Four questions. One identity.
How AI represents you isn't one number — it's four questions, answered together. Resolve each and the machine-drawn portrait of your brand comes into focus.
The same instrument, across time
Pitot measures perception as a function of the information AI is standing on when it answers. Hold that lens still, and the instrument reaches across time.
An instrument, not an opinion.
Everything Measure returns is scored against ARES-C — a fixed, versioned instrument, anchored to observable AI behaviour, with published reliability and a conflict-of-interest wall between the public benchmark and audit work.