Measure
Where AI puts your brand — now, before, and next.
Pitot Group measures how artificial intelligence understands, ranks and recommends your brand — across the AI systems we test — and tells you what to change before it costs you the sale. We read what those systems say about you, score it against a standardised instrument, and track how it moves — so the way machines represent you stops being a blind spot and becomes something you can manage.
Four questions. One identity.
How AI represents you isn't one number — it's four questions, answered together. Resolve each and the machine-drawn portrait of your brand comes into focus.
Know the category. Know your brand. Know why.
The Index ranks, unprompted. Pulse and the Audit examine a brand by name.
Unprompted and prompted results answer different questions. They are never compared — that is the method, not an error.
The same instrument, across time
Pitot measures perception as a function of the information AI is standing on when it answers. Hold that lens still, and the instrument reaches across time.
An instrument, not an opinion.
Everything Measure returns is scored against ARES-C — a standardised, versioned instrument, anchored to observable AI behaviour, with published reliability and a conflict-of-interest wall between the public AI brand rating and audit work.