The Firm · London · Founded 2026

The Firm

Your hardest calls are ones we have already made.

Pitot Group is a London-based strategic consultancy for premium brands — marketing strategy, activations, sponsorships, planning, and the AI intelligence that now shapes all of it. Behind it: two decades at the front line of motorsport, luxury, automotive, events and big data, alongside senior specialists with the same depth in their own fields. We have sat in the seats our clients sit in now, and made these decisions from inside them — so the path we recommend is the one experience knows will work, not the one that merely looks good.

We cut through the noise, protect your budget, and deliver.

Speak with us → What we believe ↓
Why “Pitot”

The instrument that reads true airspeed

A pitot tube tells an aircraft its true speed when the pilot’s senses cannot be trusted — at altitude, in cloud, at night.

We took the name deliberately.

The metaphor
In an AI-mediated market, a brand’s instinct for how it is perceived is exactly the instrument that fails first. Pitot is the reading you can trust when intuition can’t see.
The discipline
An instrument does not flatter, and it does not guess. For a firm whose product is incorruptible measurement, the honesty is the positioning.
What we believe

The machines are not forming opinions. They are detecting coherence.

AI does not judge a brand. It reads it — as a pattern of signals — and recommends accordingly.

A brand that contradicts itself reads as risk, whatever the truth.

The shift
A brand that is coherent, well-referenced and consistent reads as trustworthy. A brand that contradicts itself across the surface reads as risk, whatever the truth.
Why it is the whole of it
That single shift — perception as detected coherence — is what most organisations have not yet measured. It is the whole of what Pitot exists to address.
The founder

Andrea Maticevic

Brand and data practice at the front edge of premium automotive and telematics.

Background
Pitot Group was founded by Andrea Maticevic, who built brand and data practice at the front edge of premium automotive and telematics — including senior roles at Ferrari, McLaren Automotive and Octo Telematics.
Where
London. Founded 2026.
London · Founded 2026

We work with a small number of premium brands, on application.

Speak with us → See what we measure →