The Pitot Index
How AI ranks your sector — published.
The Pitot Index is the AI Brand Rating Baseline: our weekly, public rating of how artificial intelligence evaluates and recommends the brands in a sector. We run the same standardised instrument across nine major AI systems every week, and publish the ratings as each cycle closes — with pillar scores and full history. The in-depth industry reports are published quarterly, on top of that weekly record — the first go on sale on 12 October 2026. Brand pages, comparisons, full history and the weekly news live on pitotindex.com.
See the boardThe board, as the machines read it.
Fourteen premium sectors, each scored on how the major AI systems read the brands within it. The number is the category average — the mean reading across the brands ARES-C tracks in the sector’s top ten. Select a sector for its full board.
01 Watches 80.5 AA 0.0 Leader Patek Philippe 84.2
- 1 Patek Philippe 84.2
- 2 Seiko 82.9
- 3 Jaeger-LeCoultre 82.5
- 4 Rolex 82.3
- 5 Vacheron Constantin 81.0
- 6 Omega 80.7
- 7 Audemars Piguet 80.5
- 8 A. Lange & Söhne 79.4
- 9 Cartier 77.8
- 10 TAG Heuer 73.9
02 Luxury Fashion 77.8 AA −0.1 Leader Hermès 85.1
- 1 Hermès 85.1
- 2 Chanel 83.7
- 3 Dior 81.1
- 4 Saint Laurent 79.2
- 5 Louis Vuitton 79.0
- 6 Prada 78.6
- 7 Gucci 75.1
- 8 Balenciaga 72.1
- 9 Burberry 72.1
- 10 Versace 71.8
03 Luxury Automotive 77.5 AA +1.0 Leader Rolls-Royce 83.4
- 1 Rolls-Royce 83.4
- 2 Porsche 81.8
- 3 Ferrari 80.3
- 4 Mercedes-Benz 80.1
- 5 BMW 77.3
- 6 Bentley 75.9
- 7 Lamborghini 75.2
- 8 Bugatti 74.1
- 9 Lexus 73.5
- 10 Audi 72.9
04 Hospitality 76.1 AA −0.6 Leader Ritz-Carlton 82.3
- 1 Ritz-Carlton 82.3
- 2 Four Seasons 82.1
- 3 Aman 80.5
- 4 Mandarin Oriental 77.0
- 5 Peninsula Hotels 76.1
- 6 Waldorf Astoria 73.1
- 7 Six Senses 73.0
- 8 Belmond 72.9
- 9 St. Regis 72.4
- 10 Rosewood 71.6
05 Performance Automotive 75.2 AA 0.0 Leader Porsche 81.8
- 1 Porsche 81.8
- 2 BMW M 80.2
- 3 Ferrari 78.5
- 4 Mercedes-AMG 77.9
- 5 Koenigsegg 77.3
- 6 Lamborghini 74.1
- 7 Bugatti 72.8
- 8 McLaren 72.5
- 9 Audi Sport 72.5
- 10 Aston Martin 64.6
06 Spirits 74.0 AA −0.1 Leader Hennessy 80.7
- 1 Hennessy 80.7
- 2 Macallan 78.0
- 3 Johnnie Walker 77.7
- 4 Glenfiddich 77.3
- 5 Rémy Martin 76.5
- 6 Chivas Regal 72.1
- 7 Patrón 71.4
- 8 Grey Goose 70.3
- 9 Jack Daniel's 69.8
- 10 Bacardi 66.7
07 Airlines 71.4 AA −1.1 Leader Singapore Airlines 81.2
- 1 Singapore Airlines 81.2
- 2 Emirates 78.6
- 3 Qatar Airways 76.8
- 4 ANA 73.6
- 5 Lufthansa 72.1
- 6 Delta Air Lines 71.8
- 7 Cathay Pacific 70.1
- 8 United Airlines 64.3
- 9 Southwest Airlines 63.0
- 10 American Airlines 62.5
08 Consumer Technology 71.1 AA −0.4 Leader Apple 78.3
- 1 Apple 78.3
- 2 Sony 74.6
- 3 Google 74.4
- 4 Samsung 74.2
- 5 Microsoft 71.5
- 6 Intel 70.0
- 7 Xiaomi 69.2
- 8 Amazon 69.0
- 9 Huawei 66.0
- 10 Dell 63.5
09 Mainstream Automotive 70.8 AA +0.2 Leader Toyota 82.0
- 1 Toyota 82.0
- 2 Honda 78.0
- 3 Mercedes-Benz 74.9
- 4 BMW 72.6
- 5 Hyundai 69.8
- 6 Audi 69.1
- 7 Volkswagen 67.5
- 8 Ford 66.5
- 9 General Motors 64.3
- 10 Chevrolet 63.1
10 Beauty 70.6 AA −0.4 Leader Shiseido 74.7
- 1 Shiseido 74.7
- 2 Chanel 74.1
- 3 Estée Lauder 74.1
- 4 L'Oréal 73.9
- 5 Dior 72.9
- 6 Lancôme 72.8
- 7 LVMH 72.0
- 8 Procter & Gamble 67.0
- 9 Unilever 64.5
- 10 Coty 59.9
11 Finance 69.1 A −0.8 Leader JPMorgan Chase 75.4
- 1 JPMorgan Chase 75.4
- 2 Morgan Stanley 74.2
- 3 BlackRock 74.0
- 4 Goldman Sachs 72.4
- 5 UBS 72.0
- 6 ICBC 69.2
- 7 Bank of America 66.0
- 8 HSBC 65.8
- 9 Citigroup 64.5
- 10 Wells Fargo 57.4
12 Sportswear 68.5 A +1.7 Leader Nike 75.8
- 1 Nike 75.8
- 2 The North Face 72.9
- 3 Adidas 72.6
- 4 ASICS 72.6
- 5 New Balance 70.3
- 6 Lululemon 67.4
- 7 Puma 66.2
- 8 Columbia Sportswear 66.2
- 9 Under Armour 61.7
- 10 Reebok 58.9
13 EV Automotive 66.9 A −0.4 Leader BYD 76.3
- 1 BYD 76.3
- 2 Tesla 74.2
- 3 Hyundai 69.2
- 4 Kia 67.0
- 5 BMW 66.2
- 6 Mercedes-Benz 66.0
- 7 Volkswagen 64.2
- 8 Audi 63.4
- 9 Nissan 62.2
- 10 Ford 60.7
14 Mainstream Fashion 62.3 A −1.1 Leader Uniqlo 71.7
- 1 Uniqlo 71.7
- 2 Zara 70.7
- 3 COS 68.1
- 4 H&M 64.4
- 5 Mango 64.4
- 6 ASOS 63.4
- 7 Massimo Dutti 63.2
- 8 Primark 57.3
- 9 Gap 54.6
- 10 Forever 21 44.9
It shows the shape of a sector
Who the machines favour, who they overlook, and where a brand’s signal is unstable from one model to the next.
That instability is not noise.
Documented, and defensible
One pass per prompt, all nine models, scored against a standardised rubric, with the brand universe reconciled the same way each cycle. We check model versions every cycle and log any change we find, with the date we found it.
Fourteen sectors, read one at a time
Each sector carries its own standing page — the reading, the series, and what the figure means in that category.
A brand the models disagree about is a brand whose story has not yet held.
The Index is published weekly — one closed cycle every week, with the quarterly industry reports written on top of it. The Index ranks unprompted; to examine one brand by name, start with Pulse, the quick health check, or commission an Audit to read it to the floor.