Measure · Pitot Index · Operational
The Pitot Index
How AI ranks your sector — published.
The Pitot Index is our continuous, public benchmark of how artificial intelligence perceives the leading brands in a sector. We run the same fixed instrument across the major AI systems on a regular cadence, and publish the result as an index, with pillar scores and a sector report.
See the boardThe board, as the machines read it.
Thirteen premium sectors, each scored on how the major AI systems read the brands within it. The number is the category average — the mean reading across the brands ARES-C tracks in the sector’s top ten. Select a sector for its full board.
Index average
73.6+0.6
Mean reading across the sectors · 0–100 scale
01 Watches 80.8 AA +0.4 Leader Patek Philippe 85.7
Watches · top 10Week 34 · 2026
- 1 Patek Philippe 85.7
- 2 Rolex 82.5
- 3 Vacheron Constantin 82.3
- 4 Seiko 82.1
- 5 Audemars Piguet 81.6
- 6 Jaeger-LeCoultre 81.6
- 7 Omega 81.0
- 8 A. Lange & Söhne 78.4
- 9 Cartier 77.5
- 10 TAG Heuer 74.8
02 Luxury Fashion 79.2 AA +0.9 Leader Hermès 86.9
Luxury Fashion · top 10Week 34 · 2026
- 1 Hermès 86.9
- 2 Chanel 83.9
- 3 Dior 81.6
- 4 Louis Vuitton 80.8
- 5 Prada 79.5
- 6 Saint Laurent 79.4
- 7 Gucci 76.4
- 8 Burberry 74.7
- 9 Versace 74.5
- 10 Balenciaga 74.3
03 Luxury Automotive 78.6 AA +1.2 Leader Rolls-Royce 84.3
Luxury Automotive · top 10Week 34 · 2026
- 1 Rolls-Royce 84.3
- 2 Ferrari 82.7
- 3 Porsche 82.6
- 4 Mercedes-Benz 81.4
- 5 BMW 79.2
- 6 Bentley 76.7
- 7 Lamborghini 75.8
- 8 Audi 75.3
- 9 Lexus 74.3
- 10 Bugatti 73.6
04 Hospitality 77.3 AA +0.5 Leader Four Seasons 83.9
Hospitality · top 10Week 34 · 2026
- 1 Four Seasons 83.9
- 2 Aman 83.3
- 3 Ritz-Carlton 82.7
- 4 The Ritz 79.5
- 5 Mandarin Oriental 78.1
- 6 Belmond 75.3
- 7 Peninsula Hotels 73.7
- 8 Rosewood 72.4
- 9 Rosewood Hotels & Resorts 72.3
- 10 St. Regis 71.8
05 Performance Automotive 76.3 AA +0.6 Leader Porsche 82.9
Performance Automotive · top 10Week 34 · 2026
- 1 Porsche 82.9
- 2 BMW M 80.9
- 3 Ferrari 79.8
- 4 Mercedes-AMG 79.6
- 5 Koenigsegg 77.0
- 6 Bugatti 75.2
- 7 Lamborghini 74.7
- 8 McLaren 73.6
- 9 Pagani 73.1
- 10 Aston Martin 66.1
06 Spirits 74.6 AA −0.2 Leader Hennessy 80.0
Spirits · top 10Week 34 · 2026
- 1 Hennessy 80.0
- 2 Macallan 79.4
- 3 Johnnie Walker 78.2
- 4 Rémy Martin 78.1
- 5 Glenfiddich 77.0
- 6 Patrón 72.9
- 7 Chivas Regal 71.9
- 8 Jack Daniel's 71.6
- 9 Grey Goose 69.1
- 10 Bacardi 68.0
07 Consumer Technology 72.9 AA +1.5 Leader NVIDIA 80.0
Consumer Technology · top 10Week 34 · 2026
- 1 NVIDIA 80.0
- 2 Apple 78.3
- 3 Samsung 76.1
- 4 Google 75.1
- 5 Sony 73.9
- 6 Microsoft 71.8
- 7 Amazon 71.8
- 8 Intel 69.4
- 9 Xiaomi 67.3
- 10 Huawei 65.3
08 Airlines 72.9 AA +1.5 Leader Singapore Airlines 80.4
Airlines · top 10Week 34 · 2026
- 1 Singapore Airlines 80.4
- 2 Qatar Airways 78.2
- 3 Emirates 77.7
- 4 Lufthansa 74.7
- 5 ANA 74.6
- 6 Japan Airlines 72.7
- 7 Delta Air Lines 71.2
- 8 Cathay Pacific 69.6
- 9 American Airlines 65.3
- 10 United Airlines 64.5
09 Beauty 72.0 AA +0.7 Leader L'Oréal 76.4
Beauty · top 10Week 34 · 2026
- 1 L'Oréal 76.4
- 2 Shiseido 76.3
- 3 Chanel 75.8
- 4 Estée Lauder 75.7
- 5 Dior 74.8
- 6 Lancôme 72.0
- 7 Clinique 71.3
- 8 Procter & Gamble 68.7
- 9 Unilever 67.2
- 10 Coty 61.9
10 Mainstream Automotive 71.4 AA +1.5 Leader Toyota 82.2
Mainstream Automotive · top 10Week 34 · 2026
- 1 Toyota 82.2
- 2 Honda 76.7
- 3 Mercedes-Benz 75.5
- 4 BMW 74.4
- 5 Audi 71.1
- 6 Hyundai 69.3
- 7 Ford 68.5
- 8 Volkswagen 67.8
- 9 General Motors 64.5
- 10 Chevrolet 63.8
11 Finance 69.2 A +0.3 Leader JPMorgan Chase 76.2
Finance · top 10Week 34 · 2026
- 1 JPMorgan Chase 76.2
- 2 Morgan Stanley 74.1
- 3 Goldman Sachs 73.1
- 4 UBS 72.9
- 5 BNP Paribas 71.3
- 6 HSBC 67.1
- 7 Barclays 66.7
- 8 Citigroup 65.9
- 9 Bank of America 65.8
- 10 Wells Fargo 59.3
12 Sportswear 68.8 A +0.1 Leader Nike 76.8
Sportswear · top 10Week 34 · 2026
- 1 Nike 76.8
- 2 The North Face 75.4
- 3 Adidas 73.0
- 4 ASICS 72.7
- 5 New Balance 70.0
- 6 Lululemon 68.8
- 7 Puma 66.8
- 8 Under Armour 62.5
- 9 Fila 61.6
- 10 Reebok 60.1
13 Mainstream Fashion 62.9 A −1.0 Leader Uniqlo 72.5
Mainstream Fashion · top 10Week 34 · 2026
- 1 Uniqlo 72.5
- 2 Zara 72.1
- 3 COS 68.0
- 4 H&M 65.7
- 5 Mango 64.2
- 6 Massimo Dutti 63.2
- 7 Gap 58.7
- 8 Primark 57.4
- 9 Topshop 56.6
- 10 Forever 50.8
What it does
It shows the shape of a sector
Who the machines favour, who they overlook, and where a brand’s signal is unstable from one model to the next.
That instability is not noise.
What it detects
Movement in how readable, trusted and recommended a brand is across the AI ecosystem — and the shape of the whole sector around it.
Why instability matters
A brand the models disagree about is a brand whose story has not yet held. Disagreement between models is reported as a result in its own right.
How it’s run
Pre-registered, and defensible
One pass per prompt, every major model, scored against a fixed rubric, with the brand universe reconciled the same way each cycle.
Uncertainty, always
Every figure carries an uncertainty band — 72 ± 4, never a false 72.3.
Pre-registration
Every cycle is pre-registered before it runs, so no result can be arranged after the fact. The wall between the public benchmark and audit work is structural.
Operational
A brand the models disagree about is a brand whose story has not yet held.
The Index is published and continuous. To read one brand to the floor instead of a sector at a glance, commission an Audit.