Measure · Pulse · Coming soon

Pulse

Your brand’s quick health check — in AI.

Pulse examines one brand, by name, under the same controlled instrument that runs the Pitot Index — and tells you, the same business day, where it stands in the AI systems your buyers consult and whether anything needs attention. It is the first step: a clear snapshot of the situation, before any decision about depth.

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One instrument · three levels of intelligence

Know the category. Know your brand. Know why.

The Index ranks, unprompted. Pulse and the Audit examine a brand by name.

A Pulse result is never compared with an Index rating. They answer different questions — that is the method, not an error.

Pitot Index — the global ranking system
Unprompted. The AI systems are never told which brands to discuss; they surface and rank them on their own. Immutable, uninfluenced, independent — measured every week and published as the record. The Pitot Index tells you where your category stands.
Pulse — your brand’s quick health check
Prompted. Your brand is named and examined directly: what AI says when a buyer asks about you. One snapshot, delivered the same business day. Pulse tells you where your brand stands, and whether anything needs attention.
The Audit — the full check-up
Prompted, and bespoke. Run over several weeks, far more in depth, with named competitors examined alongside you and a senior interpretation at the end. The Audit finds why, and specifies what to do.
Controlled, not observational
All three run a controlled measurement: fixed, versioned questions, pinned model versions and the same scoring rules on every run. Observational tools sample whatever the public happened to ask. Results differ from observational figures by design.
How it works

Two minutes to order. One business day to know.

You choose the AI systems and the market. The instrument does the rest.

If a positioning cannot be stated in one sentence, the machines will not state it for you.

01 · Choose
Which AI systems examine your brand, and the market they examine it in. Options are named by sphere, because the systems built in different regions read the same brand differently:
  • Western — the leading Western AI assistants, or all of them, including one that searches the live web
  • Eastern sphere — leading Chinese AI models
  • Middle East & Africa sphere — Arabic-first AI, built in the region
  • All AI systems — every sphere in one examination
The market can be any single country, or a region such as Europe, North America or Asia-Pacific. Every question is framed in that market.
02 · Describe
The brand’s name, its category, and its positioning in one concise sentence — what you want AI to say about you. The report measures how closely what AI returns matches it. Up to three competitors can be examined alongside you in the same run.
03 · Receive
Orders placed by 14:00 UK are delivered by 18:00 the same business day; later orders by 10:00 the next business morning. Take one health check, or one every month, with the trend since your first.
What it returns

Where you stand, in words.

About ten pages, as PDF — a result, not a score out of a hundred.

A health check that cannot be traced back to its run is an opinion. Every Pulse can be.

The report
  • Your result — where the brand stands today, on a five-step scale: Dark · Faint · Uneven · Established · Strong
  • Pillar results — authority, reputation, expertise visibility and contextual presence, and how far the AI systems agree on each
  • Intended vs received — how closely what AI returns matches the positioning you gave
  • Where to start — the three most likely causes, each with its evidence and a direction of fix
  • Method & versions — the method, the market, and the model versions that actually answered
Its own method
Pulse runs on ARES-C, but its questions differ from the Index’s, so it carries its own dedicated, versioned and published method — the Pulse Method. Complete enough to be checked; never deep enough to be copied.
What Pulse does not claim

The honest limits, stated first.

  • A snapshot is not a series. One Pulse describes one moment. AI systems update continuously; direction needs repetition, which is what the monthly Pulse is for.
  • Prompted is not comparable with unprompted. The same brand can examine strongly when named and rank modestly when it is not. Read a Pulse against earlier Pulses, never against an Index rating.
  • Pulse cannot touch the Index. Pulse results are kept in their own vault, apart from the Index record. No order, of any size, enters or moves a published rating.
  • Likely causes are not proven causes. Pulse points to where to start. Establishing why, and what the fix is worth, is the Audit’s work.

A quick check earns trust by knowing where it stops.

Instrument ARES-C · Pulse Method · Coming soon
Coming soon

The first step is knowing where you stand.

Pulse opens for orders on pitotindex.com, where the options and prices are listed. Leave your email there and you will hear the moment it opens. For a brand that needs the full check-up now, commission an Audit.

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